FEATURED INSIGHTS

  • What Exactly is Data Engineering?

    By

    Brian Lyew

    In

    What Exactly is Data Engineering?

    Like oil to a car, data fuels your business

    In the digital age, data is the new oil. It powers decision-making, innovation, and even the products we use daily. But how does raw, unstructured data transform into actionable insights?

    The answer lies in data engineering. While it might not always be in the spotlight, data engineering is the backbone of the modern data ecosystem. Let’s break down what it is and why it matters.

    MORE

  • What Does a Data Analytics Company Mean When They Say “Web App”?

    By

    Brian Lyew

    In

    In the modern business landscape, buzzwords like cloud, automation, machine learning, and web app are everywhere. While most are familiar with what a mobile app is, the term web app can feel a bit fuzzy—especially in the context of data analytics. What exactly does a data analytics company mean when they say they’ll build you a web app? Is it just a dashboard? Is it the same as a website? Is it something you install?

    (more…)

  • What Value Will Automated Reporting Bring My Company?

    By

    Brian Lyew

    In

    In today’s data-driven business landscape, companies of all sizes are inundated with information—metrics, KPIs, trends, customer behaviors, and more. While access to data has never been easier, the ability to interpret, share, and act on that data efficiently remains a significant challenge for many organizations. That’s where automated reporting steps in.

    (more…)

  • Specific Data Analytics Use Cases in the Retail Industry

    By

    admin

    In

    1. Customer Segmentation and Personalization

    Modern retail is driven by personalization. Data analytics enables businesses to segment customers based on purchasing behavior, demographics, psychographics, and even web activity. This allows for:

    • Targeted email campaigns with personalized offers
    • Product recommendations tailored to individual preferences
    • Predictive models for customer lifetime value and churn risk

    Example:
    A cosmetics retailer used clustering algorithms to identify four core customer personas. They tailored product offerings and marketing campaigns to each persona, increasing their email click-through rate by 40% and upselling by 22%.

    More

  • What is Bespoke Reporting in Data Analytics?

    By

    Brian Lyew

    In

    What is Bespoke Reporting in Data Analytics?

    An Inspiring Case Study of How Custom Insights Transformed a Small Business

    In a data-saturated world, businesses of every size are waking up to the power of analytics. But having data is not the same as understanding it—and understanding it in the right way is often the make-or-break factor in strategic growth.

    One-size-fits-all dashboards and pre-packaged reports may work for surface-level insights, but they fall short when a business needs clarity, nuance, and specificity. That’s where bespoke reporting comes in.

    Whether you’re running a boutique e-commerce store, a multi-location service firm, or a high-touch consultancy, bespoke reporting can turn data from a confusing mess into a strategic superpower.

    Let’s unpack what bespoke reporting means, why it matters, and how it changed the game for one small business that dared to bet on custom data analytics.

    (more…)

  • An Introductory Guide to Data Visualizations

    By

    Brian Lyew

    In

    Data visualization is a powerful tool for making complex information easy to understand. However, choosing the right chart or graph can be tricky, especially when dealing with different types of data. The key is to match your data type with a visualization that effectively conveys your insights. Here’s an introduction to several of the most common data visualizations.

    more

Recent Posts

Categories